How to Use Video Blogging for Competitor Differentiation

Competitor differentiation is one of the biggest challenges of businesses today as they top value brands attempt to express their unique brand personality and Unique Selling Points to the target audience, and avoid being grouped with the crowd of service providers with pedestrian quality.

Video blogging is one of the most useful communication tools to achieve this objective and create brand awareness and then differentiation in the minds of the member of the target market. Here’s a an example on how to make a perfect how-to video on Instagram.

The effectiveness and uniqueness of the video in communicating your brand promise and value is underlined by the fact it helps you:

• Give a human face to your brand

Personalizing your brand product or service is one of the biggest benefits of video blogging. Other forms of advertising lack that vital element — in varying degrees — of humanizing the brand. For example, texts might be engaging to the audience, but it’s impersonal. Whereas, with video blogging, the audience can see the face behind the product and service engaging them one-on-one; and therefore they’ll be able to relate better with and understand the brand.

• Your passion comes through

You’re most likely engaged in the business you do because you’re passionate about it. But with the written word and other advert, promotional or marketing strategies to what degree can you communicate this to your audience and infect them with the same fervor and get them to patronize the brand?  It can be a bit tricky.

But not so with the video blogging, because it becomes easier to let emotion, excitement, voice tone and passion come through your message and add extra weight and believability to it.

• It’s more expressive

One of the most visible advantages of video blogging is that you can more easily demonstrate your point when you r audience can see and hear you. Humans by nature are visual, and 65% of us actually learn visually which makes video a more effective tool to reach and convince them. That said, there are certain advertising or promotional elements that work better with written words and other marketing strategies, you just have to find which works best with the other.

• You have a large audience

This flows from the earlier established point that humans, and particularly web users, are naturally visual and will instinctively gravitate towards a communication or message that satisfies that urge. Here’s another big pointer: YouTube is only second to Google on volume of web searches — ahead of Bing and Yahoo.

So, video blogging you content on YouTube gives you a vital leverage to promote your brand value and establish solid competitor differentiation. Besides, YouTube has so many bundled social media features, making it a great platform for business networking.

The key is to find your voice, and stay interesting, engaging and consistent.